The Story Behind
Mowilex Woodmaster
by Giovanni Milesi
The Journey Started in Italy
Since 1948, Egidio Milesi‘s formula has helped shape the reputation Italian furniture manufacturers hold to this day, turning fashionable objects into unique statements everybody loves to own.
They aimed to create high quality products, committed to unparalleled craftmanship.
A Legacy of Excellence
Giovanni Milesi would then expand their product portfolio, spanning UV-cured finishes for speed, water-based options for sustainability, and advanced lacquers for long-term protection.
From its Italian roots, Giovanni Milesi introduced the products worldwide, gaining trust across North America, Europe, and Asia, forming close collaborations with designers and manufacturers, and leaving behind a legacy filled with excellence.
The same vision is also shared in Indonesia
Ever since its founding, Woodstain had become an important part in Mowilex Indonesia’s journey.
Being a certified water-based wood coating since 1980s, Woodstain is the market’s definition of quality, exported directly to Europe and becoming a testament to Mowilex’s commitment in preserving the natural beauty of wood.
Yet, as Indonesia’s furniture industry and architecture style grows, the challenge of providing a world-class wood coating and finish becomes more apparent.
To answer the rising demands…
Mowilex partnered with dr. Giovanni Milesi, a distinguished wood expert from Italy. Under his personal guidance and strict quality control, Mowilex has improved upon the original Egidio Milesi formula.
These improvements are translated into top of the line wood care and finishing products, developed with different technologies, including polyurethane, acrylic, polyester, water-based 2K, and stain.
An updated line of Mowilex products
WoodMaster
Mowilex’s collaboration with G. Milesi. A one-stop solution for wood care and finishing designed for various uses, from complex home renovation to furniture coating projects that caters to international standards.
Woodstain
An environmentally friendly, water-based finishing paint that keeps the natural beauty of wood texture. A perfect solution for small, everyday needs.
To fulfill the different needs of our customers, we have splitted our products into two major lines:
Bringing Italian Quality to
Indonesia
In line with the original principle of Mowilex and dr. Giovanni Milesi,
every WoodMaster products deliver these promises:
